Video editing playbooks for creators who'd rather ship.
Tactical articles on podcast editing, YouTube long-form, Reels, TikTok, and short-form strategy — written by the editors who ship the work every week.
Articles
How to grow a YouTube podcast from 0 to 10k subs.
The 7 things every podcast channel under 10k subscribers gets wrong — and the editing-led playbook we use to fix them.
Should you hire an in-house video editor or outsource?
The honest math on hiring a full-time editor vs. using a studio. We break down the real cost of each — including the parts nobody talks about.
Inside the 48-hour podcast pipeline.
How an episode actually moves through our studio from raw upload to shipped video — and why the speed is structural, not heroic.
Podcast editing pricing in 2026 — what's fair?
Real market rates by tier: freelance, solo specialist, studio, agency. What each price actually buys you and where the red flags live.
YouTube AVD benchmarks by niche (2026).
What average view duration should you aim for on YouTube in 2026? Niche-by-niche benchmarks from 40+ channels we've edited.
Three threads. Pick one.
Most of what we publish is part of an ongoing series. Read them in order, or jump in anywhere — we link back to the relevant context inline.
Hook Lab
Tested patterns for the first 1.5 seconds of a short-form video. Hook variations, A/B data, and what stopped working this quarter.
Studio Notes
The boring stuff that makes the unboring stuff possible: pipeline design, file management, client onboarding, and how we ship 48-hour turnarounds without burning out.
Creator Economics
The actual numbers behind in-house vs. agency vs. studio. Cost of a freelance roster. ROI of unlimited revisions. Pricing strategy for paid sponsorships.
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The Drop. A weekly playbook.
Each Monday, one tactical breakdown of a real creator's last week of content — what hooked, what didn't, and the editing decision behind it. Three minutes to read. Zero filler. Unsubscribe in one click.
Stop reading. Start shipping.
Reading playbooks is great. Shipping the next video is better. Book a free 20-minute call and we'll edit your next one on us.